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CASE STUDY
Building Capital Investments' Digital Onboarding
The WealthTech market is projected to cross $18.6 billion by 2031, rapidly outpacing conventional investment channels. Capital Bank Group expanded its partnership with Codebase Technologies to digitize onboarding for its investment arm, Capital Investments, enabling new customers to register and begin using wealth management services anywhere, anytime. Built on our Digibanc platform, the solution launched in just a few months, making Capital Investments the first in Jordan to offer fully-digital onboarding for investment and brokerage customers.
Project Overview
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The global WealthTech market is expanding rapidly, currently headed to $18+ billion by 2031. However, digitalization of wealth management products has not quite matched the pace. Customers are increasingly looking for faster, simpler ways to open accounts and manage portfolios. Banks need a seamless way to attract, onboard, and engage them before competitors do.
Capital Bank of Jordan identified this opportunity and decided to create a digital onboarding solution for its dedicated investment arm, Capital Investments. To bring the vision to life, Capital Bank Group expanded its longstanding digital transformation partnership with Codebase, aiming to give new customers a remote way to open investment accounts and access wealth management from anywhere.
Built on the Digibanc platform with select components and APIs integrated, the solution delivered a customized, scalable onboarding experience. It enabled Capital Investments to bring Jordan’s first fully-digital onboarding process for investment and brokerage customers to market in just a few months, increasing instant investment access and driving financial inclusion across Jordan.
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Client's Mission & Expectations
Capital Investments wanted to remove the friction from investment account opening entirely. The goal was a fully digital, remote onboarding experience that customers could complete on their preferred channel. The solution needed to be scalable, cost-effective, and personalized, integrate quickly with existing systems, and remain future-proof. Their ambition was to increase new-to-bank customers, enhance engagement, and open wealth management to more Jordanians.
“We have seen the amazing results of going digital-first at Capital Bank of Jordan. So one of our key ambitions was to leverage a digital approach to grow the Capital Investments brand and provide customers with seamless digital experiences such as digital onboarding. Our strategic technology partner, Codebase Technologies, has been instrumental in realizing this ambition.”
Bashar Amad,
Chief Executive Officer,
Capital Investments
How Codebase Technologies and Digibanc Made It Possible
Codebase integrated select components from the Digibanc platform to build a seamless, scalable digital onboarding solution for Capital Investments. Through the partnership, Codebase leveraged its deep expertise in building digital banking products, its existing understanding of the institution’s infrastructure, and the rich capabilities of the Digibanc platform to deliver a truly modern onboarding experience.
Codebase engaged with the bank from the outset through strategy sessions and workshops to understand its vision, customer needs, and business objectives. These insights were translated into a streamlined digital onboarding journey designed to make opening investment and brokerage accounts simpler, faster, and more accessible for customers.
What Digibanc Delivered for Capital investments
Digibanc provided the technology foundation and modular capabilities required to support Capital Investments’ digital investment proposition, from secure identity verification and regulatory compliance to a flexible architecture that can evolve with the business.
Fully Digital Onboarding
Customers register themselves and open investment accounts remotely, without visiting a branch or completing paper forms. This remote-first approach extended investment access to Jordanians regardless of location, supporting Capital Investments’ goal of driving financial inclusion across the Kingdom.
Web-First Onboarding Experience
The onboarding journey was optimized specifically for web, Capital Investments’ preferred channel. The architecture was also built with the flexibility to be adapted to mobile and tablets further down the product roadmap, giving the institution room to expand as adoption grows.
Smart, Seamless Onboarding Flow
The journey was designed around an intuitive, smart flow that guides applicants through each step. This directly addresses the industry challenge where over 80% of customers abandon account opening when the process is not seamless and easy to complete.
eKYC and Regulatory Compliance
Codebase implemented eKYC capabilities from Digibanc to ensure effective compliance with Jordan’s regulatory requirements. These measures also protect against fraud and enhance security, allowing Capital Investments to onboard customers remotely while meeting its regulatory obligations.
Scalable, Flexible Architecture
The onboarding journey runs on Digibanc’s award-winning platform, built on modular, microservices architecture. This gave Capital Investments a flexible foundation from which it can rapidly introduce new features and refine processes on the fly to enhance customer acquisition and engagement.
Analytics-Driven Personalization
Digibanc’s advanced analytics enable the Capital Investments team to hyper-personalize user journeys. This capability supports sharper customer engagement and helps the institution stay ahead of competitors by driving new revenue streams and increasing market share.
Integrated Mobile Verification
The onboarding flow includes mobile number verification as part of the account creation process, adding a layer of identity confirmation before applicants proceed. This strengthens the integrity of the journey while keeping the experience fast and straightforward for legitimate customers.
Outcomes
Capital Investments and Codebase were together able to introduce Jordan’s first fully-digital onboarding process for investment and brokerage customers. The solution now continues to make an immense impact, both for the institution and for investors across Jordan.
For Capital Investments
The digital onboarding journey has helped Capital Investments accelerate customer acquisition, reduce onboarding friction, and expand its reach beyond traditional channels. With a scalable foundation in place, the institution can enhance customer engagement, introduce new features, refine processes, and respond faster to evolving customer needs.
For Investor Customers
Investors can now open investment and brokerage accounts remotely, from wherever they are, without relying on traditional onboarding processes. A simpler, more intuitive journey gives customers faster access to wealth management services, greater convenience, and a more seamless digital experience.
For Jordan
Being the first of a kind in the region, the solution is helping broaden access to wealth management and lower the barriers to digital investment. It gives more Jordanians the ability to discover, access, and engage with investment opportunities digitally, wherever they are. This is helping bring more Jordanians into the formal investment ecosystem and advancing financial inclusion.
“Customer onboarding for Capital Investments is now seamless, thanks to the expertise and professionalism demonstrated by the team at Codebase Technologies. In a highly dynamic world, the team understood our need to bring this solution to market within the shortest time possible without sacrificing fundamentals like customer experience, design, security, and scalability.”
Hani Khalil,
Group Chief Digital and Innovation Officer,
Capital Bank of Jordan
Frequently Asked Questions
What did Codebase Technologies build for Capital Investments?
Codebase Technologies built a fully-digital onboarding solution for Capital Investments, the investment arm of Capital Bank of Jordan. Powered by the Digibanc platform, the solution enables investment and brokerage customers to complete their onboarding remotely through a streamlined digital journey.
What made Capital Investments' digital onboarding unique?
Capital Investments became the first institution in Jordan to offer fully-digital onboarding for investment and brokerage customers. The solution allows customers to open investment accounts remotely, removing much of the friction associated with traditional onboarding processes.
How did Digibanc support Capital Investments' onboarding solution?
Digibanc provided the modular technology foundation and capabilities required to build the solution. Codebase integrated select Digibanc components and APIs, including eKYC capabilities, to create a customized onboarding experience that could integrate with Capital Investments’ existing technology environment.
How long did it take to launch the solution?
Capital Investments and Codebase developed and launched the digital onboarding solution within a couple of months, enabling the institution to respond quickly to growing demand for more convenient digital investment services.
Is Capital Investments' onboarding available on mobile?
The onboarding solution was initially optimized for web, Capital Investments’ preferred customer channel, with a flexible architecture designed to support adaptation to mobile and tablet channels as the proposition evolves.
Who is Capital Investments' digital onboarding solution for?
The solution is for Jordanians looking to access investment and brokerage services. Customers can self-onboard from anywhere, at any time, making investment services more accessible and supporting greater financial inclusion across Jordan.
