CASE STUDY
Card Subscription Management on Digibanc
With over 70% of consumers in the Levant using subscription services, managing recurring card-on-file payments across multiple merchants has become a growing pain point and a clear opportunity for banks. Codebase Technologies partnered with Visa to build Card Subscription Management on Digibanc platform, giving financial institutions a way to offer customers one place to view, update, pause, or cancel their subscriptions without leaving the banking app.
Partnership Overview
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Card transactions have become a dominant payment method across MENA and globally, driven by the convenience and efficiency they offer. Across the Levant region, over 70% of consumers use subscription services, making recurring card-on-file payments an increasingly common part of everyday spending. For banks, digital card services that include subscription management have reported up to 20% increase in customer engagement and up to a 25% increase in digital payment volumes.
Codebase Technologies partnered with Visa to build a solution into Digibanc that empowers financial institutions to capitalize on this opportunity. Card Subscription Management gives banks the capability to offer customers greater visibility and control over recurring card-on-file payments, directly through their banking app.
Built on Visa’s infrastructure and expertise, combined with the capabilities of the Digibanc platform, the solution gives financial institutions a secure and scalable way to add subscription management to their digital banking proposition without building the capability from scratch. With the MENA digital payments market projected to grow at a 10.92% CAGR through 2031, this solution helps banks keep pace with the region’s growing shift toward digital payments.
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The Solution
The Card Subscription Management solution was built into Digibanc to allow Codebase Technologies’ clients to bring card-on-file subscription data and controls into their own banking apps. Customers can manage their subscriptions from one place, without logging into separate merchant accounts. The feature supports viewing subscription details, updating card information, and pausing or canceling eligible recurring payments, while leveraging Visa’s infrastructure to support secure and compliant payment management. The solution has enabled financial institutions such as Capital Bank of Jordan and Blink Neobank to offer best-in-class subscription management capabilities. Blink Neobank, for example, reported a 35% increase in customer retention after implementing the feature.
“In today’s digital age, where convenience is paramount, and subscription services are on the rise, managing recurring payments has become more challenging – and critical – than ever. By simplifying the management of subscription services, we are empowering users with greater control and convenience in their financial lives. With over 70% of consumers in the Levant region using subscription services, this collaboration is a testament to our shared vision of driving digital transformation and enhancing the overall customer experience.”
Mario Makary,
LEVANT Cluster Manager and VP, Visa
Benefits of Card Subscription Management for Banks
Card Subscription Management gives financial institutions a practical way to improve the digital card experience while giving customers more control over recurring payments. The benefits extend across engagement, operations, retention, revenue, and payment risk management.
Higher Customer Engagement
Giving customers control over their subscriptions builds trust and transparency, positioning the bank as a customer-centric institution as digital services multiply.
Lower Operational Costs
Letting customers manage subscriptions in-app cuts down on support requests tied to disputed recurring charges or updating card details with merchants, freeing up resources for higher-value services.
Stronger Customer Retention
Subscription management tools help customers stay on top of their financial commitments, reducing frustration and improving the overall experience, Blink Neobank reported a 35% increase in retention after implementing the feature.
Additional Revenue Opportunities
Value-added services like subscription management, instant card issuance, and BNPL increase the likelihood customers use a bank’s card for subscription spending, driving transactional volume and interchange fee revenue.
Better Risk and Payment Control
The ability to pause or stop subscriptions adds a layer of fraud control, while detailed subscription insights help banks meet transparency and compliance requirements.
Other Card Services on Digibanc
Card Subscription Management is part of the wider digital card capabilities available on Digibanc. These capabilities help financial institutions manage key card functions within their digital banking propositions while giving customers a more convenient and secure way to use and manage their cards. These include:
Instant Card Issuance
Both virtual and physical cards can be issued instantly, allowing customers to start using their cards for payments as soon as their application is approved.
Card Lifecycle Management
Involves automated renewals and updates when cards expire, reducing manual work and helping customers maintain uninterrupted access to their cards.
Apple and Google Pay Integration
Customers can add eligible cards to Apple Pay and Google Pay directly through the banking app, giving them a simple way to use their cards for secure contactless payments.
Buy Now, Pay Later
Financial institutions can offer BNPL capabilities that allow customers to spread eligible purchases across scheduled payments, adding a flexible payment option to their card proposition.
Unique Tokenization
Use of tokenization to replace sensitive card information with unique digital tokens, helping protect payment data and reduce exposure to fraud during e-commerce transactions.
Instant Underwriting
Digibanc supports instant underwriting for credit cards, helping financial institutions assess applications quickly and move eligible customers through the approval process faster.
The Impact
Card Subscription Management creates value at both sides of the banking relationship. By bringing subscription management into the digital banking experience, the solution connects financial institutions with a growing payment behavior while giving customers a more direct way to interact with their recurring card payments.
On Banks and Financial Institutions
Card Subscription Management gives banks a new way to strengthen their digital card proposition, deepen customer relationships, reduce subscription-related support demand, and support greater card usage. It also gives financial institutions an additional capability to differentiate their digital banking experience as subscription-based payments continue to grow.
On Customers
Gives customers greater visibility and control over recurring card payments. They can manage eligible subscriptions from their banking app, making it easier to keep track of recurring spending, update payment details, and pause or cancel payments without moving between multiple merchant accounts.
Frequently Asked Questions
What is Card Subscription Management on Digibanc?
Card Subscription Management is a feature built by Codebase Technologies in collaboration with Visa. It enables financial institutions to give customers a way to view, update, pause, or cancel eligible card-on-file subscriptions directly through their banking app.
What platform powers Card Subscription Management?
Card Subscription Management is built into Codebase Technologies’ Digibanc digital banking platform, using Visa’s infrastructure and payment expertise.
Which financial institutions use Card Subscription Management on Digibanc?
Financial institutions including Capital Bank of Jordan and its neobank Blink have implemented the feature. Blink Neobank reported a 35% increase in customer retention after implementing it.
What other card services does Digibanc offer?
Digibanc supports a range of digital card capabilities, including instant card issuance, card lifecycle management, Apple Pay and Google Pay integration, instant installments, BNPL, instant underwriting for credit cards, and tokenization.
What impact can digital card services have on customer engagement?
Deloitte research cited in the case study found that banks providing digital card services including subscription management, instant issuance, and tokenization experienced a 20% increase in customer engagement and up to a 25% increase in digital payment volumes.
How many consumers in the Levant use subscription services?
Over 70% of consumers in the Levant region use subscription services, according to Visa research cited in the case study.
Who partnered with Codebase Technologies on Card Subscription Management?
Codebase Technologies partnered with Visa to build Card Subscription Management on Digibanc, combining Digibanc’s digital banking capabilities with Visa’s infrastructure and payment expertise.
